Ever since I’ve first heard about Momotaro jeans, I’ve fallen in love with their long-standing tradition of quality craftsmanship. I’m especially enamoured by their Go To Battle line with their iconic two stripe pattern on the back pocket, owning a pair myself. I decide to visit their store in Tokyo when I was in town.

AO Aoyama is about a 10-minutes walk from Omotesando Station

AO Aoyama is about a 10-minutes walk from Omotesando Station

Apart from a selection of their most popular models, they included a service that allows you to add their signature stamps to your jeans, including the iconic two stripes. You get to choose from a variety of designs for them to hand stamp on your Momotaro denim apparel. The hand-stamping is done at their factory at Okayama, so the process takes about 2 months. Lucky for the denimhead traveller, they’ll gladly ship it back to you at your home country when they are done.

Of course, repairs are also available at this store for a fee. However, those of you who bought a collaboration Momotaro jeans would be sad to find that they do not offer repairs to collaboration jeans due to the “difference in quality”. They repaired my Japan Blue X Momotaro twice before telling me that they would not repair it again.



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They also carry a specialised detergent to gently wash your denim.

They also carry a specialised detergent to gently wash your denim.

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The Aoyama grey is a special colour that you can only get in this store. However, the glittery effect was only a limited time special.

The Aoyama grey is a special colour that you can only get in this store. However, the glittery effect was only a limited time special.

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